The rise of ChatGPT and AI tools have accelerated the need for machine learning in translation. Learn about the top trends in website translation in 2023 below. The technological landscape of the 21st century is almost unpredictable, considering how far we’ve come within the first 20 years. And this is...

An analysis of what makes some brand names more effective than others Shakespeare’s Juliet, who should know better than most that names can have life-or-death consequences, nevertheless poses her famous question in Act 2, Scene 2 of Romeo and Juliet: “What’s in a name?” What is a name worth? Can...

The pandemic has forever redefined marketing event strategy. COVID-19 forced marketers around the world to quickly pivot to virtual events, and as the pandemic winds down, there’s no returning back to “normal.” Marketers must reevaluate their virtual and hybrid events strategies and technologies to successfully meet customer expectations and achieve...

In today's fast-paced business world, the ability to stand out from the crowd is more crucial than ever, and video marketing has become an essential tool for driving startup success. In this article, we'll explore why video marketing is a key pillar of growth and visibility for emerging companies, and...

The Ultimate Black Friday guide to increase sales Black Friday is approaching, and as one of the biggest shopping days of the entire year, brands will be giving it their all to get a competitive edge. In 2022, 87.2 million Americans shopped online during Black Friday, indicating a colossal appetite...

The world of social media is an ever-evolving landscape, and 2024 is no exception. With technological advances and changes in user behavior, social platforms are shaping new trends that will transform the way we connect, share and consume content. In this article, we'll explore some of the most exciting trends...

In the dynamic world of digital marketing, innovation is key to staying ahead of the curve. In the year 2023, artificial intelligence (AI) technologies are playing a pivotal role in transforming the way brands connect with their audience. In this article, we'll explore some of the latest exciting AI implementations...

Insights from the 2020 U.S. Top 50 Report, documenting the progress and transformation of the top American market research and data analytics companies, and contextualizing their global growth rate The “2020 U.S. Top 50 Report”—formerly known as “The Gold Report”—is developed by Diane Bowers and produced in partnership with the Insights...

Guest Editors: Shintaro Okazaki (King’s Business School), Yuping Liu-Thompkins (Old Dominion University), Dhruv Grewal (Babson College), and Abhijit Guha (University of South Carolina) Submission Deadline: January 15, 2024 Manuscripts are currently being solicited for an upcoming Journal of Public Policy & Marketing (JPP&M) special issue dedicated to Generative AI: Promises and Perils. Background...

It’s no secret that email newsletters, when leveraged as part of a long-term email marketing strategy, are a proven solution for growing your subscriber base and boosting engagement with your existing audience. Unfortunately, the time and effort required to keep newsletter content fresh and engaging can be overwhelming for most...

In the fast-paced world of marketing, artificial intelligence (AI) has emerged as a transformative catalyst, redefining the way companies connect with their audiences. From message personalization to campaign optimization, the integration of AI into marketing strategies has driven efficiency and effectiveness to unprecedented levels. In this article, we'll explore how...

This study shows how chatbots’ language concreteness—the specificity of words used during interactions with consumers—can help improve customer satisfaction, willingness to use the chatbot, and perceived shopping efficiency. The authors emphasize three communication phases (opening, query/response, and closing) during which it is possible to introduce concrete language to influence consumers’...