The subscription box market has grown by more than 100% year-over-year in the past five years. The most popular categories in this segment, comprising 55% of total subscriptions, involve companies curating boxes containing apparel, meal kits, tech gadgets, personal care,…
The rise of ChatGPT and AI tools have accelerated the need for machine learning in translation. Learn about the top trends in website translation in 2023 below. The technological landscape of the 21st century is almost unpredictable, considering how far…
An analysis of what makes some brand names more effective than others Shakespeare’s Juliet, who should know better than most that names can have life-or-death consequences, nevertheless poses her famous question in Act 2, Scene 2 of Romeo and Juliet:…
The pandemic has forever redefined marketing event strategy. COVID-19 forced marketers around the world to quickly pivot to virtual events, and as the pandemic winds down, there’s no returning back to “normal.” Marketers must reevaluate their virtual and hybrid events…
In today’s fast-paced business world, the ability to stand out from the crowd is more crucial than ever, and video marketing has become an essential tool for driving startup success. In this article, we’ll explore why video marketing is a…
The Ultimate Black Friday guide to increase sales Black Friday is approaching, and as one of the biggest shopping days of the entire year, brands will be giving it their all to get a competitive edge. In 2022, 87.2 million…
The world of social media is an ever-evolving landscape, and 2024 is no exception. With technological advances and changes in user behavior, social platforms are shaping new trends that will transform the way we connect, share and consume content. In…
In the dynamic world of digital marketing, innovation is key to staying ahead of the curve. In the year 2023, artificial intelligence (AI) technologies are playing a pivotal role in transforming the way brands connect with their audience. In this…
Insights from the 2020 U.S. Top 50 Report, documenting the progress and transformation of the top American market research and data analytics companies, and contextualizing their global growth rate The “2020 U.S. Top 50 Report”—formerly known as “The Gold Report”—is…
Guest Editors: Shintaro Okazaki (King’s Business School), Yuping Liu-Thompkins (Old Dominion University), Dhruv Grewal (Babson College), and Abhijit Guha (University of South Carolina) Submission Deadline: January 15, 2024 Manuscripts are currently being solicited for an upcoming Journal of Public Policy &…
