In the fast-paced world of marketing, artificial intelligence (AI) has emerged as a transformative catalyst, redefining the way companies connect with their audiences. From message personalization to campaign optimization, the integration of AI into marketing strategies has driven efficiency and effectiveness to unprecedented levels. In this article, we'll explore how...
Research Insight | Chatbots That Use More Concrete Language Improve Customer Satisfaction
This study shows how chatbots’ language concreteness—the specificity of words used during interactions with consumers—can help improve customer satisfaction, willingness to use the chatbot, and perceived shopping efficiency. The authors emphasize three communication phases (opening, query/response, and closing) during which it is possible to introduce concrete language to influence consumers’...
THE EVOLUTION OF BRAND PARTNERSHIPS IN THE SOCIAL AGE
UK Senior Editor Dan Chirwa discusses how brand partnerships have evolved in the social age. For years, Leo Messi and Cristiano Ronaldo have traded on pitch records and benchmarks. This summer their moves have set new possibilities for the marketing and commercial returns that are possible in the social space when you...
IS IT TIME FOR BRANDS TO BEREAL?
As the rise of BeReal continues, brands could create their own presence on the platform. Social Media Manager, Annie Davidson, breaks down five things brands need to consider before they dive in. The anti-filter social media app BeReal reached 10 million active daily users in the last week. This number continues to...
GOOD, CLEAN FUN: APRIL FOOLS 2022
Written by Emma Ilaria, Account Manager at We Are Social NY Let’s kick off on March 31st, when we were blessed with thankfully NOT AN APRIL FOOLS’ but a new single from Harry Styles. Giving my brain just the right amount of serotonin it needed to write this recap. No one exactly...
TREND FIVE: EXPANDING IDENTITIES
At the end of last year, we launched our annual trends report- Think Forward 2023: Fragmented Futures. It features the five key trends that we expect to shape social media over the next 12 months. This post looks at the final trend covered in the report: Expanding Identities. For more,...
WE ARE SOCIAL’S MONDAY MASHUP #622
WARC upgrades TikTok adspend forecast by $2bn WARC has upgraded TikTok’s 2023 adspend by $2bn to $15.2bn, as 75% of marketers plan to increase activity on the platform. The platform has become an integral part of advertising, particularly in reaching younger audiences.” TikTok plays a growing role in culture around the globe....
THE CHANGING WORLD OF DIGITAL IN 2023
26 Jan 2023 The digital and social landscape continues to evolve in fascinating ways. Here, Kepios founder Simon Kemp takes us through the key headlines featured in Digital 2023. Over the past twelve months, the world’s digital behaviours have shown some of the most profound changes we’ve seen in years, even compared with...