The rise of ChatGPT and AI tools have accelerated the need for machine learning in translation. Learn about the top trends in website translation in 2023 below. The technological landscape of the 21st century is almost unpredictable, considering how far we’ve come within the first 20 years. And this is...
What’s in a Brand Name?
An analysis of what makes some brand names more effective than others Shakespeare’s Juliet, who should know better than most that names can have life-or-death consequences, nevertheless poses her famous question in Act 2, Scene 2 of Romeo and Juliet: “What’s in a name?” What is a name worth? Can...
Optimize Your Technology And Strategy For A Virtual And Hybrid Events-Dominated Future
The pandemic has forever redefined marketing event strategy. COVID-19 forced marketers around the world to quickly pivot to virtual events, and as the pandemic winds down, there’s no returning back to “normal.” Marketers must reevaluate their virtual and hybrid events strategies and technologies to successfully meet customer expectations and achieve...
Elevating Your Brand: The Importance of Videomarketing for Startups
In today's fast-paced business world, the ability to stand out from the crowd is more crucial than ever, and video marketing has become an essential tool for driving startup success. In this article, we'll explore why video marketing is a key pillar of growth and visibility for emerging companies, and...
AI-Powered Marketing for Black Friday Success
The Ultimate Black Friday guide to increase sales Black Friday is approaching, and as one of the biggest shopping days of the entire year, brands will be giving it their all to get a competitive edge. In 2022, 87.2 million Americans shopped online during Black Friday, indicating a colossal appetite...
Navigating the Future: Social Networking Trends that will Dominate in 2024
The world of social media is an ever-evolving landscape, and 2024 is no exception. With technological advances and changes in user behavior, social platforms are shaping new trends that will transform the way we connect, share and consume content. In this article, we'll explore some of the most exciting trends...
Revolutionizing Digital Marketing: Exploring the Cutting-Edge AI Innovations of 2023
In the dynamic world of digital marketing, innovation is key to staying ahead of the curve. In the year 2023, artificial intelligence (AI) technologies are playing a pivotal role in transforming the way brands connect with their audience. In this article, we'll explore some of the latest exciting AI implementations...
Identifying Trends From the 2020 U.S. Top 50 Report
Insights from the 2020 U.S. Top 50 Report, documenting the progress and transformation of the top American market research and data analytics companies, and contextualizing their global growth rate The “2020 U.S. Top 50 Report”—formerly known as “The Gold Report”—is developed by Diane Bowers and produced in partnership with the Insights...
Journal of Public Policy & Marketing Call for Papers: Generative AI: Promises and Perils
Guest Editors: Shintaro Okazaki (King’s Business School), Yuping Liu-Thompkins (Old Dominion University), Dhruv Grewal (Babson College), and Abhijit Guha (University of South Carolina) Submission Deadline: January 15, 2024 Manuscripts are currently being solicited for an upcoming Journal of Public Policy & Marketing (JPP&M) special issue dedicated to Generative AI: Promises and Perils. Background...
The Power of AI Personalized Newsletters
It’s no secret that email newsletters, when leveraged as part of a long-term email marketing strategy, are a proven solution for growing your subscriber base and boosting engagement with your existing audience. Unfortunately, the time and effort required to keep newsletter content fresh and engaging can be overwhelming for most...